Desiree Perez has shown a lot of music lovers that Tidal may be the best resources for their music streaming. She has been able to help this company move into a realm that many people may have considered impossible. Jay-Z is the one that decided to buy this company, and he also recruited Desiree Perez to help him get to where he is today. It has been a great strategic plan that has allowed him to reap the benefits of getting investors like Sprint involved in his music streaming service.
According to templeofthecave.com, there are a lot of different music streaming services out there and customers have access to many free music sites. The fact that Jay Z had another plan in mind with a premium music service made it more difficult for him to market this in the beginning. That is why he needed someone like Perez to come and make adjustments to his marketing plan. He was not going to be able to get the same customers that could get music for free if he didn’t have anything unique to offer. That is why his relationship with Desiree Perez is so important when it comes to Tidal. For more of this, go to musicbusinessworldwide.com
Desiree Perez is the one that helped him implement a strategy where exclusive video and audio was the focus of this streaming service. This is something that allowed him to actually charge the premium membership that he was offering to customers. He had to be in a place where he could give customers something they had not experienced before. Desiree Perez has been really good at getting customers to notice that they cannot get certain content anywhere else. A lot of people may have doubted what he was planning to do, but there is no doubt that acquiring Desiree Perez has given Tidal an edge.
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