FreedomPop may not become a household name for a little bit of time yet but you can bet insiders in the telecom industry have been keeping tags on the company for the past couple of years. Since their inception in 2012 the L.A. based mobile wireless service has been gaining organic growth in an almost meteoric fashion. With successful venture capital investments, including Partech Ventures, it appears that FreedomPop will be able to send their freemium cell phone service over seas to several different huge markets outside of America. Right now FreedomPop is eyeing a partnership with Axiata in order to break into the Asian mobile market.
Axiata Opens up Southeast Asian Market.
Axiata is one of the largest mobile carriers in the entire Asian telecom market and there is a burgeoning partnership on display. Axiata will work with FreedomPop in order to sell the American service directly. However, Axiata will not carry the FreedomPop name on their content. Instead a sub brand will be developed in order to give the company a new edge in different countries. This is a relatively common practice when you see companies try to push their way across new borders.
A big reason for the partnership with FreedomPop is that Axiata faced the very real possibility of losing customers to the freemium brand. What FreedomPop offers is an essentially free telephone with limited minutes, text, and mobile data in a package. Customers are only charged when they are hit with overages or if they decide to boost their plan into the ‘premium tier’ by purchasing new expansions. Being that you can’t beat ‘free’ from a fundamental level, this is a sound strategic move for Axiata. Their partnership allows mutual profit for both countries.
Right now the goal is for Axiata to push FreedomPop’s plan into parts of Asia that Axiata currently isn’t in service. In order to continue FreedomPop’s genius idea, Axiata will be purchasing network data from local area providers at a packaged wholesale rate. According to reports it is pretty clear that Axiata wants to move quickly and get this product launched so we could definitely see FreedomPop gracing Asian shelves by the end of 2015 or beginning of 2016.
Evolution of the Telecom Market
With FreedomPop rising in the rankings of telecom powerhouses we are starting to see a clearer picture of what to expect going forward. Right now we know that customers are tired of the ‘same old’ and desperate for a reason to try something new. FreedomPop found a niche in the mobile wireless service market by developing their own unique offer. Coming from a small start up means that just about anyone can make this happen with the right idea.